For our creative marketers

The generative marketing machine.

Swipe what already works. Tear it down to its structure. Put a brand in it. Make the video and the images. Ship it.

Prizm Labs is our internal system — not for sale.

Drag to look around · click anything on the desk

The whole stack

Swipe

Pull what's already winning: competitor ads and organic posts, in My Feeds. Ranked by how hard the market is betting on them.

Tear it down

Every piece split into its structure: the hook, the beats, the argument, the offer, separated from the brand that made it.

Put a brand in

Same structure, the brand's problem, its product, its customer's words. Nothing invented that the market didn't say first.

Make it

One brief becomes the video, the images and the copy. Hooks, variations and formats, as a batch.

Edit and ship

Cut, checked for slop, delivered to the folder, with a brief a creator can shoot the same day.

Then again

When one lands, the machine makes more like it. When one misses, one prompt gets fixed and everything after it is better.

The tools

Everything between the swipe and the shipped ad.

Ten tools, every one a folder of readable prompts, each named as it is in production. Clone the repo into Higgsfield Supercomputer or Claude Code, point it at a brand folder, and say what you want.

Swipe

Where the proof comes from.

My Feeds · organic
My Feeds · paid

Tear down

A proven ad, reduced to structure.

Video teardown
Image teardown

Write

The brief and every word on it.

Copywriter
Language layer

Make

From one brief, the video and the statics.

Video production
Image production

Edit

Programmed, not hand-calibrated.

Video edit
Asset index

Plan and ship

What goes out, when, and who makes it.

Editor onboarding, with the brief queue

Open the repo How the whole line runs How editors use it

The output

It ends in a brief someone can shoot.

Not a strategy deck. A page a creator opens, matches against the post it came from, and makes.

Every brief shows what it was built from, carries its own Google Doc and a Drive folder for the deliverables, and names the offer, the product and where the traffic goes.

See the briefs See the feeds

Where the fixing happens

Fix the prompt, not the output.

Every tool is a folder of prompts anyone can read. When something comes out wrong, the instruction gets fixed once, and every brief after it is better.

Read the prompts

The soundtrack

The lab works to jazz.

Put on what the machine is made to. It keeps playing while you look around.

Open in Spotify

Prizm

One beam in. Everything out.

One ad that already worked goes in. Every format, every variation, every brief comes out. If you make the ads, start with onboarding: two accounts, one prompt a day.

Start here Where the name comes from